Advising Maven Capital Partners on its investment into Digital Rewards Group

We have advised private equity investor Maven Capital Partners (Maven) on its significant investment into Digital Rewards Group (DRG) from its new Regional Management Buyout Fund II.

Altrincham-based DRG delivers rewards and discount-led experiences to consumers of popular attractions across the UK. It is a market leader in providing discounted experiences and attractions across the UK through its Kids Pass platform, Global Hotel Pass and DaysOut dot com. The business has experienced significant net revenue growth over recent years.

Maven is a private equity investor with a strong track record in supporting technology-driven businesses. Its investment will support DRG’s expansion, strengthen its technology, data and product propositions and enable further its growth in the US market.

Our corporate team was led by partner and national head of private equity Paul Jefferson, supported by legal director Katie Porter, senior associate Laurel Knight and solicitor Rehan Ahsan. The team was also supported by employment legal director Helen Webster, banking partner Christopher Lister, tax partner Richard Clitherow, tax solicitor Rachel Palmer and IP, commercial & technology partner Andrew Hartshorn.

Paul Jefferson added: “We are delighted to have acted for Maven on its significant investment in DRG. Maven is one of the most active private equity investors in the UK, and its backing and demonstrable sector expertise will undoubtedly enable DRG to continue its success. Gateley Legal has advised Maven on several strategic transactions over the years and we are proud to have played a role in another successful outcome for the team.”